Definition: A FOOD CRAVING is an intense desire to consume a specific food, stronger than simply normal hunger.
1) Foods with high levels of sugar glucose, such as chocolate, are more frequently craved than foods with lower sugar glucose, such as broccoli, because when glucose interacts with the opioid receptor system in the brain an addictive triggering effect occurs. The consumer of the glucose feels the urge to consume more glucose, much like an alcoholic, because the brain has become conditioned to release "happy hormones" every time glucose is present
2) Our bodies need nutrients and that is what we truly crave. We can get confused sometimes believing that when we eat a bag of potato chips or a carton of ice cream that we have fed our craving. But the truth is, our bodies need NUTRIENTS so that is why we can have that bag of chips or carton of ice cream and still feel hungry or unsatisfied. When we learn to feed our body NUTRIENTS, and truly eat to live vs the live to eat mentality, we can break free from the cravings, addictive behaviors and gain true health.