If you have been following Modo’s Facebook page, you may have seen (or skimmed by) our 15 minute long video, which basically stated that we would be raising our prices, adding new tiers, as well as hiring new staff.
The feedback received both on the video as well as the in person have for the most part expressed a sense of concern of the approach taken.
With that being said, I would like to clarify our decision making process, and hopefully answer the majority of the concerns presented so far in one single article.
1) The Video Was Too Long and Boring
While it's fair to say that Adam and Pedro aren’t necessarily the best exciting and entertaining creatures on camera, we did have a goal of giving context behind our decision making process. That context meant that the it would not necessarily make sense to simply make a post, or even another video that merely announced the fact that we were going to increase our prices.
We also wanted to give context to the fact that our prices in the beginning were grandfathered from previous gyms, we wanted to reassure current members that we appreciate them and that their prices would not be increasing ever, we wanted to be honest and transparent at the struggles that we are facing as well as how we plan to overcome them.
We believe that there is no reason to hide anything, we are an open book and we want our members to trust us and the only way to do that is by telling the whole story… not just the story that everyone wants to hear.
2) Why is the Price Changing? You Won’t Be Able to Sign Anyone Up…
That is definitely a fair concern.
How awful would it it be if all of the sudden our membership prices were too expensive for the local population? No one would sign up and therefore our strategy could backfire, leading us to eventually closing our doors.
I would just like to share a chart comparing the cost of living differences between 2000 and 2014.
As seen above, prices increase for everything, gym businesses are no different.
However, I am not saying that we are just going to increase our prices because we want to. We do plan to invest our profits every month in order to improve the whole gym experience.
In fact, our business plan includes at least a $5,000/month towards improvements. We have far exceed that amount in the first couple of months which included painting, flooring, new treadmills, the improvement of doors that will start the process towards 24/7 access (yes this will happen, we have the quote to prove it).
We also plan on incorporating new pricing tiers that will have provide more value, therefore justifying the price… more on that later.
3) “Higher Quality Trainers”, “Guys” and other communication problems…
First off, I would like to apologize to all whom were offended (current trainers, members who are not guys, etc.)
I sincerely think (and all of you would agree), that we have a team comprised of only A+ players. From trainers, to the rest of the staff, our team has the highest quality of professionalism, politeness, diligence, and we have no reason to even think about replacing anyone that is part of the Modo family.
Our family is simply growing in order to better be able to serve our customers. For example, our newest addition, Sheryl has done an exceptional job from day one. I am sure that you guys who have been around have noticed how much cleaner the gym looks, and maybe a few of you have even received a phone call from Sheryl asking how your experience at the gym is and if there is anything that we can do to improve the entire customer experience. With that being said, we are adding a new trainer who will add a different variety of more specialized training, as well as other components. The announcement of who this will be will be coming soon.
Side note- the use of the word “guys” as to refer to an entire audience is a slang term used in a casual setting by 19-year-old Pedro. Will I continue to use the term to address an audience comprised of mostly women? Probably not. Should I continue to add to my vocabulary in order to sound more sophisticated in a professional setting? Perhaps.
Bonus) What’s Up With the Backwards Shirt?
We used a front facing camera Ron, just watch it in the mirror :)
Hope some of you guys got answers (and some laughs) out of this. We hope to continue to serve you to the highest degree and we thank you for being a part of Modo.